New Advanced Design Center at Barber Museum facilitates state-of-the-art design

Traditional museums only peer backward in time, but the Barber Vintage Motorsports Museum is looking boldly into the future with the debut of its cutting-edge Advanced Design Center.

George Barber created the stunning Barber Motorsports Park complex in Birmingham, Alabama, around the world’s biggest and best motorcycle museum. Echoes of the past will resound at the museum’s new Advanced Design Center, a state-of-art facility built to inspire new generations of creative thinkers.

The intention of the Barber Advanced Design Center (BADC) is to encourage and explore design via the latest computer-aided design (CAD) as well as old-school clay modeling, with the capacity to turn concepts into product reality.

“The Advanced Design Center was created to open the door to thinking,” Mr. Barber stated about his latest vision. “We need people to think beyond what’s happening today and see how we can improve on it, and not just motorcycle design.”

George Barber (left) inside his latest vision, the Barber Advanced Design Center. 

The new 11,000 square-foot facility is a high-tech workspace for Industrial Design exploration located on the top floor of the Barber Vintage Motorsports Museum. Inside are workstations, 3-D scanners, and 3-D printers that have dramatically streamlined design processes. These tools not only speed up design work, they also allow highly accurate reverse engineering of vintage components.

Advancements in 3-D printing enable quick transitions from design to scale models.

Words can’t adequately convey the scope of Mr. Barber’s latest vision, so we invite you to take a look at the video below, introduced by globally recognized journalist Neale Bayly from inside the fabulous museum. Then the video is passed over to the BADC’s designer, Brian Case, known in motorcycle circles as the designer of the exceptional Motus MST V-4.

Listen to Brian Case talk about Motus and motorcycle design on Chasing the Horizon: Part 1 and Part 2.

Follow along as Case demonstrates the capabilities of the BADC and provides insight into how advanced design techniques have created the actual facility itself. You’ll also get a glimpse into the development of the center’s radical and exotic Mono Project that will formally be introduced in the coming months.

We hope you will share this exciting news and the video above with your audiences. Interview opportunities can be arranged by emailing

The BADC will be open by appointment for students and designers from around the world. Public access will be restricted except for weekend open houses to be announced.

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BONUS VIDEO: Watch Brian Case interview former Ducati designer Pierre Terblanche about the development of the iconic Ducati Supermono sportbike: