BMW Motorrad USA reported 3,459 motorcycles sold in the fourth quarter of 2022, an increase of 232 units and 7.2% compared to Q4 2021. While supply chain issues have significantly improved for BMW Motorrad, helping to fuel strong demand for Beemers in the USA, there are still some spotty problems with getting bikes equipped with certain options.
For all of 2022, Motorrad USA sold 17,690 units, an increase of 1,660 units and 10.4% over 2021. This represents the best year of retail sales in BMW Motorrad USA history and may be enough to move the USA up BMW’s motorcycle market rankings, where it has languished behind France and Italy for the last few years. [BMW Motorrad worldwide sales figures for 2020 and 2021 are available for your review, as well as our analysis of the company’s performance in 2021.]
Worldwide sales figures for 2022 have not yet been released.
BMW NA says its US motorcycle dealers “continue to out-perform the overall industry and have increased retail sales for the year well ahead of the industry average,” crediting a “freshened product lineup of new models like the all-new R 18 B and R 18 Transcontinental.” BMW motorcycle sales continue to be dominated by sales of the R 1250 GS and GS Adventure, with “strong performance” from the S 1000 RR and new M 1000 RR. BMW Motorrad USA expects its dealers – now numbering 145 in the USA – to show continued growth in sales and market share in 2023 based on new products they expect to drive demand and produce a record year of retail sales.
View a list of BMW Motorrad retailers in the USA and Canada.